Small business health insurance in North Carolina

Are you a small business owner in North Carolina struggling to find affordable health coverage for your employees? Navigating the complex world of health insurance can feel overwhelming, especially when the well-being of your team—and the success of your business—hangs in the balance.

This guide is here to help you understand your health benefits options. That way, you can make smart choices that work for your company. We’ll also explain how PeopleKeep can help you provide affordable, flexible health benefits through a health reimbursement arrangement (HRA).

North Carolina

North Carolina small business health insurance information

Small businesses are a critical part of the North Carolina economy. According to CNBC’s annual study, North Carolina ranked 2nd in America's Top States for Business in 2024.

In 2023, small businesses in North Carolina represented more than 99% of all businesses in the state, providing jobs for approximately 1.8 million people. This means your small business is up against a lot of competition.

While large companies have the resources to consider several health insurance options, small businesses with tight budgets often struggle to find affordable health plans. But skipping out on health coverage can end up costing you more down the line. If you want to bring in and keep top talent in North Carolina, you’ve got to offer health insurance.

This guide outlines health insurance options for North Carolina small businesses and budget-friendly alternatives.

Topics covered in this guide include:

  • Overview of small business health insurance in North Carolina
  • Importance of small business health insurance
  • Small business health insurance in North Carolina
  • Average cost of health insurance in North Carolina
  • What plans are available on the individual market in North Carolina?
  • COBRA in North Carolina
  • How PeopleKeep can help North Carolina employers

Overview of small business health insurance in North Carolina

North Carolina small business owners have plenty of options when it comes to health insurance for their team. Many tend to pick traditional group health plans. Just keep in mind that these plans differ in flexibility and cost, which are important factors to consider

While group health plans are usually the popular pick, they might not be the best fit for your small business.

You might find that:

  • Your budget just can't handle group policies.
  • Meeting the minimum participation requirements can be a real hassle.

If either of these is the case, you could end up having to cover things yourself or skip out on benefits entirely.

If you're dealing with this problem, there's a better way to tackle it. Instead of going with a traditional defined health benefit, why not consider offering a defined contribution health plan, like an HRA?

Employers can manage their budget and benefits a lot easier with an HRA. Instead of buying group health insurance, they just pay back employees for their own health insurance premiums.

Importance of small business health insurance

Choosing the right health insurance plan isn’t just about checking off boxes for rules and regulations. It's also about building loyalty among your team and keeping everyone healthy and happy at work.

Here are some key reasons why you should offer health benefits to your employees in North Carolina.

The employer mandate

When it comes to health benefits in North Carolina, there are some federal regulations you need to know about. The Affordable Care Act (ACA) requires organizations with 50 or more full-time equivalent employees (FTEs) to offer affordable health insurance that meets minimum essential coverage (MEC) and minimum value (MV) requirements. This is what's known as the employer mandate.

Employers with 50 or more FTEs, known as applicable large employers (ALEs), may face tax penalties if both conditions are met:

  • They don't provide health insurance coverage to at least 95% of their full-time employees and their dependents.
  • Any of those employees get subsidies on the individual health insurance market.

ALEs may also face a penalty for not offering minimum value or coverage that’s affordable.

Perks of providing health insurance to employees

If you have fewer than 50 FTEs, the federal government doesn’t require you to offer health insurance. But doing so can benefit your business.

There are several benefits of providing health insurance to your employees:

  • Health benefits attract and retain qualified employees
  • Health benefits offer tax advantages
  • Health benefits contribute to improved health outcomes
  • Health benefits increase productivity

Our 2024 Employee Benefits Survey found that 81% of employees consider an employer’s benefits package an important factor when deciding whether to accept a job offer. Another 92% of employees rated health benefits as important.

Small business health insurance options in North Carolina

Running a small business has its own challenges when it comes to health insurance, especially compared to the big leagues. Those big companies have larger budgets and teams to handle it all. But for small business owners, every single dollar matters, so you need to consider your options carefully.

Small businesses can provide health coverage to employees in the following ways:

Group health insurance plans in North Carolina

Traditional group health insurance plans have been a go-to choice for businesses since the end of World War II. With a group plan, both the company and its employees usually pitch in to cover the premium costs, but the employer picks up a larger portion of the bill. Plus, employers can easily add coverage for employees' spouses and kids, which is a nice perk.

In North Carolina, group plans can come in one of the following forms:

  • Preferred provider organization plans (PPOs): A PPO is the most common type of health plan. PPOs provide members with a network of healthcare providers while allowing them the flexibility to seek care outside of the network for an extra cost.
  • Health maintenance organization plans (HMOs): An HMO offers a wide range of healthcare services through designated provider networks. Members need to pick a primary care physician (PCP) who oversees their healthcare needs and issues referrals to specialists as necessary.
  • Exclusive provider organization plans (EPOs): An EPO merges features of both HMO and PPO plans. Members receive services from a designated network of providers and can visit specialists directly without needing referrals. However, out-of-network care isn't covered by an EPO.
  • Point of service plans (POSs): A POS plan offers reduced costs for in-network doctor visits and also includes coverage for out-of-network care. Like an HMO, members need a referral from a PCP to see a specialist.

Larger companies often get better deals on group health insurance because the risk is spread out among more employees. They also share premium costs. According to KFF, employers typically cover about 83% of the premiums for individual plans and around 72% for family plans. To qualify for a group health plan, you'll also need about 70% of your employees to hop on board.

If a standard group health plan is too expensive for your organization, you may want to consider a high deductible health plan (HDHP). An HDHP provides cost savings by lowering monthly premium expenses for employers and employees.

The downside is that HDHPs come with higher deductibles, which means your employees will need to pay more before the health insurance company starts helping with their bills. This could make things pricier for your team.

In this situation, you can set up a group coverage HRA (GCHRA), also known as an integrated HRA, to go with your HDHP. With a GCHRA, you can reimburse your employees tax-free for their out-of-pocket costs, like deductibles.

In some states, the Small Business Health Options Program (SHOP) marketplaces offer small group health insurance plans that can also you save money. Luckily, North Carolina has a SHOP marketplace through HealthCare.gov. Employers in North Carolina with fewer than 50 FTEs can access small business health insurance plans through a broker or a health insurance carrier. If you have fewer than 25 employees who earn less than $50,000 annually, you may qualify for the Small Business Health Care Tax Credit.

The following companies offer small group health plans in North Carolina in 2025, according to HealthCare.gov’s rate review website:

Health insurance company

SHOP status

Aetna Health

Off-exchange

Aetna Life

Off-exchange

Blue Cross and Blue Shield of NC

On-exchange

FirstCarolinaCare

Off-exchange

UnitedHealthcare

Off-exchange

UnitedHealthcare of North Carolina

Off-exchange

How to take advantage of individual health insurance with an HRA

If a group plan is feeling too pricey or you don't have enough staff to sign up for it, there’s a much better option for your small business.

With a stand-alone HRA, you can skip a traditional group health plan altogether. HRAs allow you to reimburse your employees for their more than 200 types of eligible medical expenses, including their individual health plan premiums.

Here are some examples of HRA-eligible expenses:

  • Monthly premiums for health, vision, and dental plans
  • Prescription drugs
  • Over-the-counter medication
  • Preventive care
  • Emergency care
  • Mental health services

Two HRAs allow you to reimburse employees for their plan premiums:

  • The individual coverage HRA (ICHRA): This ICHRA offers the most flexibility for employers. With no annual limits on employer contributions, you can offer your workers as much as you'd like as an allowance. You can also differ allowances and eligibility with 11 employee classes, such as full-time and part-time workers. The ICHRA is also a great solution for ALEs who need to meet the employer mandate. Eligible employees need their own individual health insurance plans to participate in the ICHRA.
  • The qualified small employer HRA (QSEHRA): The QSERHA is an excellent option for organizations that want to provide benefits for the first time or lower their premium costs. Unlike the ICHRA, the QSEHRA is only for small businesses with fewer than 50 FTEs. It also comes with annual contribution limits. It also doesn't have employee classes, but you can vary allowances based on an employee's age and family size. Eligible employees need health plans that provide MEC to participate.
QSEHRA

Qualified small employer HRA

A powerful alternative to group health insurance made specifically for small employers.

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ICHRA

Individual coverage HRA

A health benefit that enables employers to cover the individual insurance plans their employees choose.

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GCHRA

Group coverage

HRA

A health benefit that employers can use to help employees with their out-of-pocket expenses.

LEARN MORE

An HRA is especially beneficial in places where the average individual health insurance premium cost is lower than small group premiums.

The chart below shows how much cheaper individual plans are in some North Carolina counties, according to Ideon:

County

Average monthly premium cost for a 27-year-old

Average monthly premium cost for a 50-year-old

Small group plan

Silver-level individual plan

Small group plan

Silver-level individual plan

Wake

$414

$388

$706

$661

Mecklenburg

$447

$392

$763

$668

Guilford

$428

$358

$730

$610

Forsyth

$427

$350

$727

$597

Durham

$425

$400

$725

$682

Johnston

$414

$388

$706

$661

Union

$447

$392

$763

$668

Cabarrus

$447

$392

$763

$668

Health stipends

You can also offer your employees a health stipend. It's extra cash you add to your employees' paychecks for their medical expenses. It's a flexible way to help them afford their out-of-pocket expenses, like premiums, copays, and any other healthcare services that an HRA or group plan doesn't cover.

However, there are some disadvantages to stipends:

  • The IRS counts them as taxable income.
  • Due to federal regulations, you can't ask for proof of insurance or receipts for items listed in IRS Publication 502.
  • Stipends don't meet the employer mandate's requirements. ALEs who offer stipends instead of insurance or an ICHRA may face financial penalties.

That being said, stipends can still be a great way for small organizations to boost their health benefits. They can also help out businesses with employees who qualify for premium tax credits.

Ancillary and supplemental plans

Health insurance coverage is an important employee benefit, but it's just the starting point for supporting their overall well-being. You can offer them additional perks, called ancillary benefits, to go along with that health coverage.

Here are a few examples of ancillary and supplemental health benefits you can offer:

  • Critical illness insurance: Critical illness insurance acts as a safety net for serious health issues, such as cancer, stroke, or kidney failure. These are things that regular health insurance plans may not fully cover. It gives your employees a one-time payment that they can use to take care of medical bills or to make up for lost pay for when they're are out of work.
  • Vision insurance: Most traditional health plans don't cover vision. Adding vision coverage can help your employees out with costs for glasses and eye exams. Plus, you can also use an HRA to reimburse them for those vision expenses and any premiums for vision plans.
  • Dental coverage: Just like vision coverage, medical plans usually don't offer adult dental care. If you throw in dental insurance as an extra perk, you can help your employees out with the costs of exams, fillings, and other dental expenses. You can also use an HRA to reimburse your team for their dental bills and dental plan premiums.
  • Health savings account (HSA): An HSA is an employee-owned account that both you and your employees can contribute pre-tax dollars to. Your employees can then dip into their HSAs whenever they need to cover future medical bills.
  • Flexible spending account (FSA): Just like an HSA, a healthcare FSA is there to help employees cover out-of-pocket costs when they need medical care. It includes most of what an HRA does but doesn't include health insurance premiums for reimbursement.

Average cost of health insurance coverage in North Carolina

Several factors impact health insurance costs in North Carolina:

  • The employee’s, spouse’s, or dependent’s age
  • ZIP code
  • The value of the plan

Pricing also differs between traditional group health insurance and individual plans.

According to KFF's 2024 Employer Health Benefits Survey, the average annual premium in the U.S. is about $8,951 for individual coverage and a whopping $25,572 for family coverage. Keep in mind that prices vary depending on the kind of plan you decide to go with.

The table below shows the lowest-cost premiums for each metal plan tier on average on the federal exchange, according to KFF.

Average lowest-cost bronze premium

Average lowest-cost silver premium

Average benchmark premium (second-lowest-cost silver plan)

Average lowest-cost gold premium

$387/month

$502/month

$507/month

$524/month

The cost of individual plans can change depending on things like your age, where you live, which insurance company you go with, and how much coverage you want. For example, bronze plans usually have lower monthly rates but come with higher deductibles compared to silver or gold plans.

What plans are available on the individual market in North Carolina?

North Carolina residents use the federal health insurance marketplace, Healthcare.gov. There are nine health insurance companies offering plans for 2025. Availability for these plans differs across the state.

The Open Enrollment Period in North Carolina runs from November 1 to January 15 each year. People with marketplace plans may be eligible for federal premium tax credits, often referred to as premium subsidies or health insurance subsidies.

During the 2024 Open Enrollment, more than 952,000 people in North Carolina received premium subsidies for marketplace health plans. The IRS uses federal poverty guidelines to determine eligibility for premium tax credits.

The Inflation Reduction Act removed the upper-income limit through the end of 2025. Now, anyone can use these credits if their premiums cost more than 8.5% of their household income.

If someone misses the Open Enrollment Period, they can only sign up for a health plan if they experience a qualifying life event that triggers a special enrollment period (SEP). If not, they'll have to wait until the next Open Enrollment Period to enroll.

The table below shows the health insurance carriers that are offering plans on the individual market in 2025.

Health insurance company

On- or off-exchange

Aetna Health

On-exchange

Ambetter of North Carolina

On-exchange

AmeriHealth Caritas North Carolina

On-exchange

Blue Cross and Blue Shield of NC

On-exchange

CareSource North Carolina

On-exchange

Celtic

On-exchange

Cigna HealthCare of North Carolina

On-exchange

Oscar Health Plan of North Carolina

On-exchange

UnitedHealthcare of North Carolina

On-exchange

COBRA in North Carolina

The Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA) allows employees to keep their employer-sponsored health insurance for a limited time after they leave their jobs.

Under federal law, employers with 20 or more full-time employees who provide health insurance coverage must offer COBRA. North Carolina also has its own Mini-COBRA law.

How PeopleKeep can help North Carolina employers

If you want to offer flexible, personalized employee health benefits, PeopleKeep can help! Our HRA administration software makes it easy for employers to save time and money, letting you focus on what really matters for your business.

Here's how it works:

  • You set a monthly allowance for your employees to use on medical expenses.
  • Your employees purchase health coverage and other essentials using their own money.
  • They submit their expenses for reimbursement through their PeopleKeep account.
  • You approve eligible expenses and reimburse them up to their allowance amounts.

An HRA lets your employees pick the healthcare options that suit them best. It's a smart way to make sure they get the coverage they need without breaking the bank.

Plus, we take care of the following time-consuming tasks for you:

  • Our team reviews reimbursement requests from your employees. We ensure they follow ACA, ERISA, and IRS regulations. This also keeps protected health information (PHI) safe to prevent your organization from any HIPAA violations.
  • We generate legal plan documents and summary plan descriptions on your behalf.
  • Our award-winning customer support team is available to help answer any questions you may have.

On top of handling administrative services, we’ve got your employees covered when it comes to picking a health insurance plan. Once they're enrolled in their QSEHRA or ICHRA, they can check out their health coverage options right from their PeopleKeep dashboard. Our in-house enrollment support team can help them navigate the complexities of enrolling in a policy so they can make the most of their new benefit.

If you work with a broker, you can continue to do so. Your broker can sell individual health insurance policies to your employees directly and assist you in managing your benefits. Have your broker reach out to us to learn more about setting up an HRA for your team.

Ready to enhance your employee benefits?

Get in touch with a PeopleKeep HRA specialist who can answer your questions and provide expert guidance, or start building your benefits online.

Contact us